You will be redirected back to your article in seconds

Spotify Will Suspend Political Ad Sales in 2020, Citing Need For More Robust Ways to Vet Content

Spotify will not be trying to cash in on political ad spending during the 2020 election season.

The music and podcast streamer said Friday it will suspend sales of political ads next year, explaining that it doesn’t have the ability to “validate and review” such advertising.

“Beginning in early 2020, Spotify will pause the selling of political advertising,” a company rep said in a statement to Variety. “This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts. At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”

Spotify’s move to suspend political ads was first reported by AdAge. In the past, the streamer has run ads from Sen. Bernie Sanders, who is campaigning for the 2020 Democratic presidential nomination, and the Republican National Committee.

As the 2020 election heats up, the political-advertising policies of big internet platforms — and whether they will fact-check them — have been in the spotlight.

Facebook has been criticized for taking a hands-off approach, allowing political ads even if they include false or deliberately misleading claims (while banning ads that suggest voting is useless or that urge people not to vote). Meanwhile, Twitter CEO Jack Dorsey said the platform was banning political advertising effective Nov. 22, arguing that it isn’t OK for campaigns or political groups to pay to target their messages to users.

Last month, Google announced that it would no longer allow microtargeting of ads by political affiliation or voting records across its portfolio of products — including YouTube — and emphasized that its ads policy prohibits any advertiser from making false statements.

The Spotify decision to halt political ads applies only to Spotify’s own ad sales. Ads embedded in third-party content — such as podcasts that are not owned by or exclusive to Spotify — may include political spots and will continue to be subject to the company’s broader content policies. That includes podcasts creators submit via Spotify for Podcasters and Anchor.

More Politics

  • Barack Obama reads 'Where the Wild

    Barack Obama's Favorite Books of 2019

    Barack Obama has released his must-read list of 2019, and it’s categorized by interest. The former president’s annual release of his favorite pop culture happenings of the year has just begun, but who has made the cut? First up, “The Age of Surveillance Capitalism” by Shoshana Zuboff about the perils of social engineering and behavior [...]

  • Ivanka Trump

    Ivanka Trump Confirmed as CES 2020 Keynote Speaker

    It’s official: Ivanka Trump, President Donald Trump’s daughter and adviser, will be on the CES 2020 keynote stage next month in Las Vegas. Ivanka Trump will join a keynote discussion on jobs and the future of work with Gary Shapiro, president and CEO of the Consumer Technology Assn., which produces CES (originally known as the [...]

  • Donald Trump Home Alone 2

    Trump Jokingly Blames Justin Trudeau for Being Cut From 'Home Alone 2'

    President Donald Trump, as he’s wont to do, responded to news that his cameo in “Home Alone 2: Lost in New York” was cut by the Canadian Broadcasting Company, on Twitter. “I guess Justin T doesn’t much like my making him pay up on NATO or Trade,” he said, blaming Canadian Prime Minister Justin Trudeau. [...]

  • Kanye West, Jim Brown and President

    Trump and Hollywood's 10 Rockiest Relationship Moments of 2019

    Back in the old, naive, innocent days of say, five years ago, few imagined that a wealthy reality TV star would turn his on-screen schtick into a four-year term (well, maybe) as president of the United States. But Hollywood’s loss has been America’s … never mind. Once Trump ascended to that towering perch, he began [...]

  • Jamal Khashoggi

    Saudi Arabia Sentences Five People to Death for Murder of Journalist Jamal Khashoggi

    A Saudi Arabian court has sentenced five people to death and three more to prison for the assassination last year of Washington Post columnist Jamal Khashoggi. Dissident journalist Khashoggi was savagely killed by Saudi government agents last year in the country’s consulate in Istanbul. The assassination drew widespread condemnation from around the world, and sparked [...]

  • Facebook

    Facebook Bans Massive Network of Fake Accounts That Were Spreading Pro-Trump Propaganda

    Facebook said it shut down a large network of fake accounts spreading memes and propaganda about U.S. politics that promoted Donald Trump and attacked his rivals. In an unusual twist, some of the bogus Facebook accounts as part of the “coordinated inauthentic activity” ring used profile photos generated by artificial intelligence to create the appearance [...]

More From Our Brands

Access exclusive content